Scale-up Masterclass

Make better decisions for growing your startup


FT ranked logo colour

in Open Executive Education in Belgium and #24 worldwide




for learning impact

Ready to grow your company? Then skip the trial-and-error stage and learn directly from people who’ve already been on the journey. Managing a fast-growing company is a challenging task that demands an enormous amount of knowledge and time. The Scale-Up Masterclass is a programme for founders and C-level executives. This unique learning experience will help you prepare to leap into the fast-paced world of high-growth scale-ups and will have a long-term impact on your company, yourself and your team. When joining, you become part of a close-knit community of like-minded European leaders - and you'll learn what it takes to bring a young company to the next level.

Detailed programme

There are 3 face-to-face modules accompanied by coaching and several online modules to work through at your own pace. In addition to this, you will develop a concrete personal action plan for your company. An in-company project and the Vlerick Growth Scan©, will help you apply the learnings.

Module 1: Go-to-market strategy and sales (face-to-face) 

  • Learn how to accelerate your sales process and shorten your sales cycle 
  • Explore how account-based marketing can help to personalise user interactions  
  • Find out how to implement a customer-first culture  
  • Discover how to build a sales team  
  • Learn to leverage the power of partnerships 
  • Get the tools to negotiate partnership deals 

Module 2: People, performance and reward management (face-to-face)

  • Evaluate what your culture is and how your employees behave 
  • Identify the right people and encourage the right behaviour 
  • Build an HR organisation in your company, in line with your company’s DNA
  • Recruit the right talent and ask the right questions  
  • Discover how to implement a reward strategy 
  • Learn specific tax tips and tricks to optimise your reward strategy 

Module 3: Bringing it all together (face-to-face)

  • Apply your insights and new learnings to an in-company project that responds to a business or strategic challenge for your own organisation
  • Get group coaching, individual feedback of experts and practical guidance by peers to further professionalise your business
  • Walk out with a concrete strategic business plan that maps out the future of your business and translate that into milestones, actions and goals

Online module: International markets (optional) 

  • Understand how to expand your customer base by tapping into international markets 
  • Assess the attractiveness of an international market 
  • Decide whether to have an HQ or decentralise your organisation  

Online module: Product management organisation (optional)

  • Learn how to develop a product roadmap  
  • Understand the different roles that make up the product team 
  • Dive into data-driven decision-making  

Online module: Raising finance and interacting with investors (optional)

  • Find out why you need a board of directors  
  • Learn to create value with your board  
  • Develop a long-term vision for your company 
  • Get tips on managing the investors on your board


  • Through our Vlerick Growth Scan©, systematically analyse your organisation’s growing pains and identify levers for growth.
  • Get tailored advice from our Vlerick faculty, fellow entrepreneurs, and experts. They will help you develop your plans.
  • Take part in a group coaching session with a Vlerick professor. In every module, you can ask specific questions to the expert of that module and to the group. This offers the opportunity to get insights and experiences from both the speaker and your peers.
  • Apply your new learnings to an in-company project – responding to a business or strategic challenge for your own organisation. Walk out with a concrete strategic business plan that maps out the future of your business - and translate that into milestones, actions, and goals


Why this programme

  • Gain new insights and perspectives into scaling your sales, growing internationally and expanding your team
  • Challenge your own business through group discussions, quizzes, and self-reflection
  • Gain direct access to experts who will answer your questions
  • Learn from a mix of international experts and highly regarded professors

Want to get a flavour of this programme? Watch the participant testimonials on this video and get a feel for the energy, enthusiasm, the approach to learning, the return on investment for you and your company and why previous participants recommend this programme to you.

Who should attend

  • Company founders or C-level executives who want to achieve high growth
  • Professionals looking for hands-on insights into dealing with the challenges facing fast-growing companies 


Xavier Baeten

Xavier Baeten

Professor of Reward & Sustainability

Xavier Baeten is highlighting the vital role of rewarding in helping organisations deliver their strategy and gain competitive advantage.

Veroniek Collewaert

Veroniek Collewaert

Professor of Entrepreneurship

Veroniek Collewaert explores – and improves – relationship dynamics between investors and entrepreneurs.

Koen Dewettinck

Koen Dewettinck

Professor of Human Resources Management

Koen Dewettinck improves the way we manage people to boost engagement and performance.

Philippe Haspeslagh

Philippe Haspeslagh

Professor of Strategy

Philippe Haspeslagh is a leading academic and international expert in strategic management, governance and mergers and acquisitions.

Sophie Manigart

Sophie Manigart

Professor of Corporate Finance

Sophie Manigart is an experienced teacher, researcher and advisor in entrepreneurial finance, venture capital and private equity.

Get in touch!

Bo De Pourque

Bo De Pourque

Product Manager VEA